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Meta’s Threads Surpasses 150 Million Monthly Active Users, Expands Features

BusinessMeta's Threads Surpasses 150 Million Monthly Active Users, Expands Features

Meta’s social network Threads continues its growth trajectory, reaching over 150 million monthly active users, as announced by Mark Zuckerberg during the Q1 2024 earnings call. This marks a significant increase from the 130 million reported in February, indicating stable growth for the platform.

In a move towards decentralization, Threads has begun integrating with ActivityPub, a protocol powering networks like Mastodon. Users in the U.S. over 18 can now connect their accounts to the Fediverse, enabling cross-server post visibility.

Scheduled for release by June, Threads plans to open its API to a broad range of developers, empowering them to create tailored experiences around the platform. However, the extent to which developers can build third-party clients remains uncertain.

Despite Meta’s recent launch of an AI chatbot across its major platforms, Threads was notably absent from the rollout, possibly due to its lack of native direct messaging functionality.

In a recent update, Threads introduced a test feature allowing users to automatically archive posts after a specified period, along with the ability to individually archive or unarchive posts and adjust their visibility settings.

While Threads is not positioned as a direct alternative to Meta’s X platform, Adam Mosseri clarified in October that it wouldn’t prioritize news content. Nonetheless, Threads continues to gain momentum, with recent reports indicating it now boasts more daily active users in the U.S. than X, according to app analytics firm Apptopia.

As Threads approaches its one-year mark, Meta remains committed to expanding its audience and enhancing platform features, underscoring its ongoing efforts to diversify its social networking ecosystem.

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